Gisele Fetterman is an access and equity advocate, a hugger and the First Lady of Braddock, Pa. She is the founder of Freestore 15104, where surplus and donated goods are received and redistributed to neighbors in need. The Freestore aims to eradicate food and clothing insecurity, and currently serves close to 1,600 clients a month. The Freestore has inspired 6 spin off locations and the birth of 412 Food Rescue. Gisele is the co-founder of 412 Food Rescue, a community wide effort to end hunger and reduce food waste. 412 Food Rescue works with food retailers, wholesalers and other food providers to rescue un-sellable but perfectly good food to feed the food insecure. She is co-founder of For Good PGH, a non-profit that works to advocate inclusion and inspire kindness. Its first initiative, Hello Hijab, has received both national and international praise. Gisele was born in Brazil and emigrated as a child to the US, living as an undocumented immigrant for over a decade. Her work has been featured in the Huffington Post, TODAY Show, CNN, NPR, NY Post and more. Gisele is a Forty under 40 honoree, a Tedx Speaker and a mother of three.