Our Story


 

2012

Establishment of Free Store 15104, a 100% volunteer-run store redistributing surplus and donated goods.

 

For Good is born.

Established Girl Code to connect businesswomen from the Greater Pittsburgh area with the Junior girls of Woodland Hills High School for career inspiration and mentorship.

 
 
 

2017

 

2018

Established H.O.O.P. Alliance partnership, supporting families impacted by gun violence.

Establishment of The Hollander Project, For Good’s flagship initiative supporting women entrepreneurs.

Foster Love, a special project painting suitcases for foster children.

 

Launched the Hollander Community Program
that provides job readiness workshops,
community events and giveaways.

 

2019

 

Partnered with Allegheny County Health Department to administer COVID vaccines, flu shots, mask, and sanitizer distribution.

Hosted a community toy drive and grocery gift card giveaway to alleviate the financial burden of community members.

2020

 

Launched the For Good Fairy Fund program that supports the immediate needs of community residents through $250 gifts.

 
 

2021

 

2022

 
 
 

Debut of the freeBOOKstore.

Purchased garden lot and formalized partnership with the Braddock Youth Project, a work skills excellence program started in 2006 that supports youth ages 14-19.

 
 

2025