A note from the Founders-
Kristen Michaels and Gisele Fetterman

For Good PGH was born of the idea that small acts can have big impacts. While we work towards the enormous goal of creating a more inclusive and just community - we’ve realized that any action that provides a positive experience for others - even on a small scale - is an action worth doing.

We also know that our region is full of people that have the desire and resources to help others - but may not know where to start. We partner with individuals, corporations and nonprofits that want to have an impact, and create initiatives and programming based on need.

During these tense and very charged times this concept might sound naive, but we believe that there has never been a better time to do good for others - in whatever way speaks to you. We hope you’ll join us.

- Kristen Michaels & Gisele Fetterman 

I water you. You water me. We grow together.



Gisele is an access and equity advocate, a hugger and the Second Lady of Pennsylvania. She is the founder of Freestore 15104, where surplus and donated goods are received and redistributed to neighbors in need. The Freestore aims to eradicate food and clothing insecurity, and currently serves close to 1,600 clients a month. The Freestore has inspired 6 spin off locations and the birth of 412 Food Rescue. Gisele is the co-founder of 412 Food Rescue, a community wide effort to end hunger and reduce food waste. 412 Food Rescue works with food retailers, wholesalers and other food providers to rescue un-sellable but perfectly good food to feed the food insecure. She is co-founder of For Good PGH, a non-profit that works to advocate inclusion and inspire kindness. Its first initiative, Hello Hijab, has received both national and international praise. Gisele was born in Brazil and emigrated as a child to the US, living as an undocumented immigrant for over a decade. Her work has been featured in the Huffington Post, TODAY Show, CNN, NPR, NY Post and more. Gisele is a Forty under 40 honoree, a Tedx Speaker and a mother of three.


Kristen serves as the Director of For Good PGH, a non-profit that works to advocate inclusion and inspire kindness through its own unique initiatives and by facilitating partnerships. She previously served as the Executive Director of the Congress of Neighboring Communities (CONNECT), where she worked to bring elected and appointed officials from the City of Pittsburgh and its 40 neighboring municipalities together to collaborate on common policy issues. Kristen is co-founder of Free Store Wilkinsburg, in Wilkinsburg, PA that serves neighbors in need, and is a freelance writer. Earlier in her career, she held management positions in marketing and public relations. Kristen was recently named one of The Incline’s under 40 Community Leaders. She's a proud mother of two daughters, two rescue dogs, and a guinea pig.