Our Mission

For Good empowers our neighbors through celebration, relentless love, and meaningful responses to our community's needs. Our work demonstrates how small actions create large impact, and how hyperlocal care can grow far beyond its bounds. For Good hopes to be an inspiration to other communities who believe in collaboration and building self-determination on their own terms.

 Our Values

Adaptability & Joyfulness

For Good responds to emerging needs with agility, while also creating moments of celebration.
We believe that a full life consists of both dignity and joy.

Mutual Care & Reciprocity

For Good creates spaces for our neighbors and partners to share their resources, knowledge, and time.
We understand the value of loving exchange in working to interrupt cycles of poverty and violence.

Sustainability & Resourcefulness

For Good redirects surplus goods to our neighbors in need, and repurposes abandoned spaces in Braddock.
These efforts are a response to the lack of access to resources in our community, and address larger issues of our world's increasing waste.


Our Story

2012

Establishment of Free Store 15104, a 100% volunteer-run store redistributing surplus and donated goods.

For Good is co-founded by Gisele Fetterman & Kristen Maser.

Established Girl Code to connect businesswomen from the Greater Pittsburgh area with the Junior girls of Woodland Hills High School for career inspiration and mentorship.

2017

2018

Established H.O.O.P. Alliance partnership, supporting families impacted by gun violence.

Establishment of The Hollander Project, For Good’s flagship initiative supporting women entrepreneurs.

Foster Love, a special project painting suitcases for foster children.

Launched the Hollander Community Program
that provides job readiness workshops,
community events and giveaways.

2019

Partnered with Allegheny County Health Department to administer COVID vaccines, flu shots, mask and sanitizer distribution.

Hosted community toy drive and grocery gift card giveaway to alleviate financial burden of community members.

2020

Launched the For Good Fairy Fund program that supports the immediate needs of community residents through $250 gifts.

2021

2022

Purchased garden lot and formalized partnership with the Braddock Youth Project, a work skills excellence program started in 2006 that supports youth ages 14-19.